Content marketing

MSN Money dream weddings featureMSN UK

We have contributed to many MSN UK sponsored content projects, responding to client briefs and writing features for Acer, Persil, Honda, the Open University, O2, Bupa, Eon, Experian, Halifax and Microsoft’s own Office 365 cloud computing software.

The content for Acer saw us turn a loose client brief into a compelling series of features, including pieces on augmented reality in fashion and on using technology to enhance work-life balance. For the latter article, we interviewed a personal stylist on her use of apps to work remotely with clients and a consultant told us how he uses video calling to see his children while he is working away from home.

The client was so pleased with the work delivered on the Office 365 project that it has since been used as a “best practice” example for its other contributors.

We also supplied dozens of features for MSN’s Sainsbury’s branded microsite, (2010) pitching ideas to brief and sourcing and interviewing experts such as Rick Stein and Anjum Anand.


Aol’s Content Solutions department approached us to write content for a number of commercial partnerships, including Eurotunnel, Carte Noire, Samsung, Boots and Littlewoods.

“We’ve worked with Content Creatives on a number of key client campaigns and it’s always been a great experience. Their ability to work to very tight deadlines and flexible approach has helped us to deliver on some challenging briefs. They understand the commercial requirements of the campaigns and use their editorial and publishing experience to ensure these are right for the AOL audience. Thanks for all your help and patience!” – Emma Liddeat, Editor, Content solutions

Yahoo! UK

Yahoo! asked us to write 30 home decor features for their campaign with Dulux. We sourced and interviewed experts in interior design and decorating, such as Kelly Hoppen and Sarah Beeny, and wrote across a wide range of home decorating topics.